If you're not already aware, let me make it clear to you now. You are not the only person busy searching for customers on the internet. You are not the only one looking for how to get customers for your business online.
Your customers are also out there searching for you. However, they can't find you because you are not where they are searching.
In other words, you are not visible online, so you cannot be found.
Let me explain something important to you.
You can get hundreds of thousands (even millions) of people to find your business online without having to spend money excessively like some businesses do.
You can get your customers rushing to the doorsteps of your business with a simple and proven method of online marketing.
The answer is Google.
Your customers are constantly searching for your business using the Google search engine.
In that popular search bar we all know about, they type in words that will lead them to find you online.
I'm 100% sure you have used this search box to look for help online. Right?
So, you see, your customers are also really looking for you. They haven't found you because other businesses are outshining yours. Is that what you want for your business? I don't think so.
I'm very certain you want your potential customers to find you first before any other business.
That is exactly what I'm going to show you how to do today.
Once you follow me step by step guide, you will be receiving leads on a more regular basis.
This is one of the best ways to instantly get customers for your business, even without having to look for them yourself.
So, how do you make this happen?
Well, you cannot just go online and get your business showing up on Google without doing some work to achieve that huge goal. You must have a planned strategy and approach that has been proven to work.
At this point, let me throw in a word of caution. If you really want to start seeing results, then you have to go through this article and follow accordingly.
However, if after going through it you think it is too much work to do or you still need some clarity on how to go about it, then you can have a free session with us and we will show you how to easily get started on this.
Nevertheless, it is something I believe you can do, that's why I have written them down.
I am going to assume that you are a beginner at this and so I will try as much as possible to break down everything for you in bits.
Now, let me show you how to get started.
You cannot expect to easily get customers for your business via Google if you don't have a website.
Look at it this way; you expect people visiting your office but you don't have one. How is that going to be possible?
Consider your website your office on the internet.
Okay, now I know you are going to remind me of social media and how people get their customers there.
Wait! Let me explain to you what social media is. Social media is only a marketing tool to help
people know your business exists. It is not yours, and it is not your office. As a matter of fact, you can lose it anytime.
Sometime in October of 2021, Facebook, Instagram and WhatsApp all shut down for almost 24 hours.
A lot of businesses complained about it, but there was nothing they could do to turn the situation around. Deals were affected and some businesses lost money.
Is that what you want to happen to your business? I didn't think you'd say "YES!". So, in order to prevent this from happening, you need a website; something you can call yours.
In addition to that, social media harbours millions of businesses and can easily be a distraction for your customers. You really don't want that.
To give yourself an added advantage and an edge over your competitors, a website is your best bet. As we go further down this list, you will see the very massive role your website plays.
On to the next point.
Do you know where the links you find on Google search leads you to? If you said "websites", then you guessed right.
They lead you to websites. And what do people have on these websites that they want you to see?
Different components (including articles) that lead to sales.
Yes! Articles drive traffic to websites and convert leads to customers.
A very large percentage of the contents on Google link to articles. This is because people are looking for answers to their questions and it is those articles that give them the most possible solutions they seek.
Are you getting me?
That is why you need to create articles on your website so that people who search Google can easily find your solution to their "problems".
Do you know that businesses that create articles get 67% more leads per month. Just imagine that.
That means for every 100 leads a company gets, 67 of them most likely came through articles.
In that case, if you are not writing articles, you are losing about 67% of your client base.
Correct me if I'm wrong, but that's a ridiculously high number there.
Furthermore, you have to also understand that people will not find you by just typing anything in Google. They must search for what we call "keywords" that are contained in your article.
How can we get them to find our articles through these keywords?
This takes us to the next point.
What are keywords? Keywords are ideas and topics that define what your content is about.
In the context of people finding you on Google, keywords are the words and phrases that searchers enter into the search engine.
Everyday, millions of people are typing trillions of keywords into Google just to find answers.
Now, imagine that a set of keywords which your content is talking about are being searched for on a daily basis; that means automatic free traffic to your website.
However, it is not that easy. I will get to the solution in step 5. For now, let me explain to you how to know the types of keywords people are searching for?
As a company, Bloom Digital Media uses two methods. We either use Google itself as our tool or an online keyword tool to help us determine what keyword people are searching for and what we should be writing our contents on.
I won't go into details on how to use these methods as it is part of the free consulting service we offer businesses.
If you'd like to know more, book your free one-on-one session here and we will give you thorough details on how keywords work and how to use them.
Years ago, when the internet still contained quite a few content, you could create any type of article and be found via Google easily.
Right now, things are different, you have to do much better than just creating any article for you to be found. That is why you should learn to create long form contents.
Let me break it down a little bit for better understanding.
Now, Google detects which content keeps users on a page the most. They think that if a reader visits a page and stays long on it, then the content of that page is most likely relevant enough to make the reader remain there.
So, since Google wants to give you the best result, it tends to favour long content that gives more information about what a user is searching for than short content.
That is why you have to produce well researched content that is interesting, long and packed with loads of important information that will keep your audience on your page.
When Google sees that your content keeps readers on that page, they will take that content higher up the search results and send more traffic to that page.
I believe this makes sense to you. If you were Google, I'm sure you'd do the same to give your users the best experience.
Create long form content that will help your searchers find answers to their questions and you will easily get customers for your business online.
You can do this by writing a long list with a lot of points and filling each point with well researched details.
For example, if you are in the Real estate business, you can write an article on "100 ways to make profit in the Real Estate business" instead of only 7 ways.
Remember where I said millions of people are searching for trillions of keywords on Google?
Yes!
That's how tough the competition can be. So what's the best thing to do?
You don't try to use the same keywords that so many businesses are already trying to rank for.
You should rather find the ones with less competition.
Now, how do you differentiate keywords with loads of competition from those with lesser competition?
One way to know is to check if your intended keyword has a lot of search results, if it does, then it is going to be more competitive than a keyword with less results.
However, you cannot really determine competitive keywords except you use what we call "keyword tools" to find them out.
By just typing the keyword in a keyword tool, you can easily discover and differentiate highly competitive keywords from keywords with very low competition.
Without understanding how this works, using keywords will be difficult to get results.
Again, our free session will help you understand it better and use it to your advantage.
Have you ever visited a website and had to leave even before it finished loading because of how slow it was to open?
I bet you have, but if you have not noticed a slow website load, that's because most businesses now understand that their website has to be very fast if not they will end up losing customers.
If you want to avoid losing customers to your website, you must make sure it loads fast enough.
Getting a fast website is determined by a number of factors, most importantly the company that is hosting it.
One of the best hosting companies we have seen is Namecheap. They are reliable and very affordable.
It's no more news that a large number of the internet's visitors use their mobile devices to access the web.
You're most likely using your mobile device to read this post right now.
A report recorded 5.22 billion unique mobile users, making up 66.6% of the global population.
That means if your website isn't showing up properly on mobile devices, then you are going to be driving away a lot of your customers.
Mobile marketing is becoming a big deal for businesses today and you don't even need to use a laptop to set up your online marketing .
With a mobile friendly website, your business will attract more leads from Google and other online marketing channels.
When your website is added to the number of websites on Google's list, it is called website indexation.
This is done by using Google's analytics tool to set up indexing for your webpages.
Without indexing your website or web pages within it, you will not easily be found online.
A Google indexed website/webpage allows for quick discovery by your searchers using the Google search engine.
If you know where your audience is, you can get them to find you by placing links to your website in those places.
Let's use Facebook as an example. Let's assume you are in a certain Facebook group that discusses topics related to the kind of business you do, you can create a post in that group and place a link that directs other members of that group to your website.
The trick is to create an incomplete post in the Facebook group, make it intriguing enough to make others interested in reading it, then once they get really captivated by the content, they will go on to your website to complete the rest of it.
Viola! They are now on your website. That's massive traffic, you know!
Another great way you can do this is by doing what is called "guest posting".
Guest posting is the act of writing content for another website as a guest.
You have to find websites that accept articles from writers. Once you find them, you can create your article on those websites and also add a link to your website.
If you add your content to a website that receives millions of readers on a daily basis, you will receive a massive amount of visitors from that website to yours.
Imagine how much sales you can make from this sort of result.
Posting on other websites is a great way to drive traffic to your website. It is also a fast and easy way.
There are some more factors that will help you easily get customers for your business online, but these 9 steps are some of the most important ones to get started with.
Once you are able to get to this point, there is no doubt that you will start seeing very good results.
Personally, I know all these can be serious work. You are already thinking of where you are going to start from or how you are going to achieve this in a short period of time. Right?
Don't worry! We are here to help you find customers for your business.
The free consulting session I already told you about earlier in this post is meant to answer these questions. We will discuss how to get to your customers fast and how you can get started.
You also get a free copy of the digital marketing plan that we use to scale businesses online.
You can get started right now if you think your business is really important to you.
Ciao!