Social media has become the most influential and important virtual space where the platform is not only used for social networking but also a great platform for advertising your brand and your products.
For brands today, having a strong social media presence is no longer an option; it is a requirement. Marketing through social media channels has exploded in popularity over the last few years.
According to a study, roughly 12 million users look through social media more than twice a day.
This information is significant because it indicates that a large number of potential customers are seeing social media postings, photographs and videos at various times throughout the day.
There are many various forms of social networks available today, with Facebook, Twitter, Instagram, and Snapchat being the most popular, you should be able to reach any demographic who would be interested in what your brand or business has to offer.
Are you considering social media marketing as the best option for your company now?
Do you still have reservations about how well it will work for your company? Without a doubt, the answer is YES.
Here are five reasons why your company has to be on social media:
Establish Brand Awareness and Recognition
One of the most significant marketing goals for every company is to establish brand recognition. This is because customers want to purchase products from brands they are familiar with. Thankfully, social media makes developing a brand simple and successful.
And the only way to do so is to create very innovative and visually appealing contents that will capture the attention of all potential customers and alert them to the existence of your business.
And that isn't the only thing that is required to raise brand awareness.
The more active you are on social media sites with your business, the more likely you are to get more followers. As long as a company sends out information, people are interested in content. If someone doesn't send forth content, they're less inclined to keep following them.
1. To increase Sales
Sales Increase When You Are Marketing It Right !!
According to research, 75% of people buy a product after they see it in their social media feeds.
This social media research data makes social media marketing critical for all brands, whether big or small, and for those who are trying to increase sales.
When a company takes a proactive approach to social media marketing, it strengthens their marketing plan. You should understand how to interact and educate your social media audience about your products so that they would eventually purchase.
2. Build relationship and customer loyalty
What could be better than a free way to establish brand loyalty?
Social media aids in the creation of a virtual connection with your customers. You must consistently win client confidence in order to build and verify your credibility. Social media marketing gives you a one-of-a-kind opportunity to connect with your customers.
Customers interact with and follow the companies they like. What's more fascinating is that 53% of clients who follow your brand on social media are likely to be loyal to it specifically.
3. Competitive Advantage
Do you believe your competitors are unconcerned about their social media presence as well? You could be mistaking. There's a good probability that they're spending time and money to establish a positive online social presence in order to get business.
If you don't have a social media presence, you'll miss out on all of the benefits, which will be passed on to your competition. So take a look around to see what they've been up to.
4. Provide Excellent Customer Service
Customers now expect businesses to respond to their inquiries via social media.
A significant investment in customer service can help your organization and its customers form meaningful relationships. And, with the rise of social media, the issue of providing excellent customer service remains as difficult as ever.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away.
5. Opportunity to run targeting and Retargeting program
For social media marketing, retargeting is a fantastic tool. Only about 2% of visitors will make a purchase on their first visit to your website. Advertising can assist in reaching the remaining 98 percent.
A focused campaign seeks to get your message in front of your target demographic as much as possible. When paired with analytics, social media can reveal a wealth of information about buyer behavior that is specific to your brand and industry. The buyer information will help you adapt your targeting and retargeting efforts to your target audience.
In conclusion
Social media is an extremely strong tool.
And, if entrepreneurs and business owners take use of this chance to the maximum, having a stance in the digital era will be so beneficial.
The key to developing persuasive and appealing content that instantly connects your audience is to have a strong social media presence.
A well-thought-out plan is useless unless it is carried out in the same manner.
Just posting images and status updates will not help your business. Right combination of informative and promotion posts are required to generated desired results. Plus, generating leads from social media advertising is entirely different ballgame that requires experience and insights.
We at bloom digital media, we have mastered the art of building business on social media.
A better connection with the audience will lead you to more loyal customers and, thus, making you ahead of your business game, leaving your competition way behind.